Memorial Day weekend hits different. Smoke from somebody's grill three houses over. A cooler that's somehow already empty by 2pm. A few moments of quiet at sundown when you remember why we're all here in the first place.
It's our favorite weekend of the year. It's also the one where you most want to actually be there. Not on the couch Tuesday morning trying to piece the long weekend back together.
This is the case for non-alcoholic beer at the cookout. Not as a compromise. Not as a "well, I guess." As the actual better pour: the one that lets you stay in the moment, talk to your in-laws, drive home safely, and wake up Tuesday feeling like a person.
We make beer for that. Here's how we'd pair our flagship brews with the standard Memorial Day spread.
MEMORIAL DAY · MAY 18–25
15% off sitewide. Free shipping on orders $50+.
PAIRING ONE
Burgers, Brats & Anything Off the Grill + Intentional IPA
Intentional IPA is built for char. Mosaic and Citra hops up front, pineapple and peach notes underneath, a distinctly bitter finish that cuts through grease the way a wedge of lime cuts through carnitas. Brightening, lifting, sharpening the bite.
If you're the host and you're stocking one beer for the whole gathering, this is the universal pick. Plays with everything coming off the grill, plays with the people who didn't even know they wanted an IPA.
NON-ALCOHOLIC IPA · 12 OZ · 4-PACK
Intentional IPA
Mosaic and Citra hops, pineapple and peach notes, a clean bitter finish. The universal cookout pour.
Shop →PAIRING TWO
BBQ & Anything Slow-Cooked + Hellraiser Dark Amber
Pulled pork, brisket, ribs glazed with something sticky. The deeper the smoke and the stickier the glaze, the more you want Hellraiser in the other hand. Hop-forward with floral aromas, spicy hops, and a rich amber malt backbone. The hops cut through the fat. The malt joins the smoke.
This is the pour for sitting in a folding chair at 7pm watching the kids hunt for fireflies. Pace yourself. There's no rush.
NON-ALCOHOLIC DARK AMBER · 12 OZ · 4-PACK
Hellraiser Dark Amber
Hop-forward, floral aroma, rich malt backbone. Built for BBQ, brisket, and the long slow hour.
Shop →PAIRING THREE
The Slow Hour + Margo Price Peach Tea
When the grill is cold. When somebody pulled out an acoustic guitar. When you're sitting on the porch watching the light change. That's Margo Price Peach Tea: bright peach, real tea, 5mg THC and 5mg CBD per can in balance, nano-encapsulated so it kicks in fast. Just 32 calories, alcohol-free. Made with our friend Margo, who knows her way around both a stage and a long Sunday afternoon.
For the porch-and-conversation hour. The pour that says the work of the day is done and the good part is starting.
PEACH TEA SELTZER · 5MG THC + 5MG CBD · 4-PACK
Margo Price Peach Tea
Bright peach, real tea, balanced cannabinoids, 32 calories. For the porch hour when the work of the day is done.
Shop →
One More Thing
Memorial Day is a weekend of cookouts, but it's also a weekend of remembrance. We're a brewery that exists because non-alcoholic beer should be something you actually reach for, not something you settle for. A lot of people in our community are veterans. A lot are sober. A lot are just trying to be more present for the people in front of them.
If that's you: you're in the right place. Pour one for the people who showed up. Pour one for the people still here. Pour one because the weekend deserves it. Raise WellBeing.
MEMORIAL DAY · ENDS 5/25
15% off sitewide. Free shipping on orders $50+.
Shop the Memorial Day Sale →