Hi, I'm Jeff Stevens and I'm a Non-Alcoholic.
The story of how one person's journey to sobriety sparked a craft beer revolution.
A Journey to Something Better
I quit drinking alcohol years ago. It was pretty obvious at that moment of clarity that booze and I were never going to have a successful, harmonious relationship. And yet, almost from the beginning, I still went out to bars. I loved listening to live music, hanging with friends, and being social. I drank NA beer. In many ways it saved me and allowed me to participate fully in the fun and still stay sober.
Then craft beer came along — with so many styles and new flavors — and NA beer stayed the same. Why?
Building Something New
In 2017, my wife and business partner, Genevieve, and I founded WellBeing Brewing. From the beginning, we wanted to create a range of high-quality, craft non-alcoholic beers for all to enjoy in any social occasion. Our small team set out to reframe the stigma associated with 'not drinking.'
Since then, we've managed to become one of the leaders in creating an entirely new beverage category that centers around purpose-brewed, better-for-you craft beer.
While brewing is our purpose, our mission is to Raise WellBeing. Not only are people discovering the upside of drinking less or not at all, but they are joining us in creating a brand new mindful style of living.
We're grateful to have you here.
Cheers,
Jeff Stevens
Founder & CEO, WellBeing BrewingMilestones Along the Way
WellBeing Founded
Jeff Stevens and Genevieve founded WellBeing Brewing in St. Louis with a mission to create high-quality craft NA beer.
First Beers Hit Shelves
Heavenly Body Golden Wheat became WellBeing's first beer, brewed at O'Fallon Brewery using imported dealcoholization technology from Munich.
Intentional IPA & CBD Line
Launched Intentional IPA in January and expanded into CBD sparkling waters (MelonGrass & YuzuBloom) in May.
Schlafly Partnership
Formed strategic joint venture with Schlafly Beer and launched Match Day Light to celebrate St. Louis soccer.
Joined MNG Brands
Acquired by MNG Brands, expanding distribution and launching new THC-infused beverages.
Raise WellBeing
From the beginning, our mission has been to cultivate a community of Discoverers and Recoverers. We're reframing the stigma of not drinking and creating a new mindful style of living that combines all the social fun of enjoying a traditional beer with the intentionality of WellBeing.
Spark Mind
Stay curious, stay sharp, and stay present in every moment.
Boost Body
Low calories, no hangover — fuel your active lifestyle.
Raise Spirit
Join a community redefining what it means to celebrate.
Our Mantras
The principles that guide everything we brew and everything we do.
Raise WellBeing
Mind + Body + Spirit. You are healthier and much more present being proudly non-alcoholic — which raises the wellbeing for you and everyone around you.
Bring Social to Sobriety
Let's shatter the old story that you must drink alcohol to have fun. Great beer, great company, zero compromise.
Mindful of Our Mental Health
Alcohol can be a mask, a crutch, and at its worst, a depressant. Let's embrace bringing what we want to bury into the light and find freedom in being human.
Connect through Inclusivity
We show all people who don't drink alcohol, or are simply taking the night off, the same love in every social situation they encounter.
We only get one life. So let's Spark Mind, Boost Body, and Raise Spirit.
We're passionate about being proudly non-alcoholic — and yet we never want to sound too preachy. Because let's face it, beer is just too damn much fun.