Simon Sinek: Start With Why
TED Talk · Watch on YouTube
The takeaway? People don't buy what you do — they buy why you do it.
I worked in big-time marketing for a lot of years, and we were always trying to help brands with their "why" — why the hell are you here? What is your purpose? Some were easier than others.
When we started WellBeing, we had purpose. In addition to making great non-alcoholic beer, we were driven to help people feel included. We wanted a really clear understanding of our "Why."
Finding Our Why
Helping people drink less alcohol raises wellbeing.
Helping people feel included raises wellbeing.
That became our why — wherever we are, we want to #RaiseWellbeing.
So How Are We Doing?
Consider this — according to the "Science of Well-Being," a very popular (and free) online course from Yale University, here are 3 major behaviors that, if you practice them, will result in raising your wellbeing:
Yale University · The Science of Well-Being
3 Behaviors Proven to Raise Wellbeing
- Savor the moment Be present. Stop. Notice.
- Acknowledge gratitude Recognize the things that bring you joy.
- Inspire kindness Help others. Give freely.
These behaviors have been proven again and again using science to raise wellbeing. They also confirm the wisdom of the ancient and modern gurus.
And what better way to help you start these things — like savoring a moment, or contemplating gratitude, or spreading a little kindness — than cracking open a beer that improves your mind, body, and spirit?
So just adding all this up...
- Drinking less
- Feeling included
- Savoring the present
- Practicing gratitude
- Being kind
Does WellBeing Non-Alcoholic Beer bring you closer to the divine?
Is our beer a true spiritual hack? A shortcut to your best self?
Well, it's certainly worth contemplating over a cold WellBeing beer.
Find Your Why
Crack one open and contemplate the big questions.
